Content Marketing is Personal
If you want to ensure a good Return on Investment (ROI), then you need a content marketing strategy that speaks directly to your target audience. Forget flashy content; two key questions are critical to success, “who are we and who are we trying to speak to?” You won’t get the results you want if you don’t answer these questions first. Impressona are experts are bringing out your company personality, so your content hits home with your audience. Missing this vital step means all the top tier content in the world won’t provide campaign success.
Focus on results
As content creators, we take pride in making engaging and thoughtful content. But even our very best content would not be useful if the other strategic elements are not in place. Impressona have carefully constructed our processes that ensure you get results. Before we start a project, we will show you a clear roadmap. One that gets you from where you are to where you want to be. Having defined what success looks like to you, we can show you evident and visible progress in every report meeting we have. Why such a focus on results? It’s what keeps the relationship with our clients healthy, happy and productive.
The character of Impressona
We’re all about character. It’s what sets apart great content from all the rest. Our growing client base in Bristol and London know how seriously we take the work of making their content spectacular. We work very hard with every single customer to define who they are and how their content marketing should reflect their personality. We think carefully about how we can show this company personality off to the people they want to reach. It allows us to produce content that creates clicks, encourages engagement, focuses fans, and awakens action.
From the written word to interactive video (and everything in between), our content is designed to clear goals. We don’t release any ‘filler content’; if it doesn’t have strategic value then it doesn’t make it into the editorial calendar. We bring this approach to everything we create;
- Website copy
- Blog posts
- Case studies
- Interactive content
Impressona also knows that getting content into the right locations is critical. Our content outreach services are designed to get the right mix of output into the places where your audience will devour it. We give much thought to how we can best place content to meet the stated project aims. Vanity links and puff pieces are brushed aside in favour of hard-hitting content that gets results.