Content with character
The journey into content marketing must be managed properly or the results simply won’t be as you hoped. Research, plan, implement, and evaluate. It sounds simple but, in reality, it is easy to get wrong. We help each and every one of our clients show off who they really are using amazing content that is aimed at the right target persona. We have offices in Bristol and London from where we help our clients get the upper hand in their content marketing.
Professionally written copy that sells
Getting visitors to your website is a tough ask, and it’s only going to get tougher. The copywriters at Impressona make sure your message hits home, fast. We analyse your visitor profiles and create copy that melds your message with your personality and delivers it in a package your visitors engage with. Our copy placement and call to action design experience allow us to engage as many visitors as possible. We back all of this up with careful A/B testing and evaluation to make sure visits are never wasted. Be it a single landing page or an entire site, our delivery process lets you see why we do things the way we do and how it achieves results.Find out more
Social Media Management
Ensuring value from your social media presence
Having made sure which, if any, social media channels hold value for your content marketing aims, we set about designed a campaign. For each channel we investigate :
- What strategic goals we can fulfil
- Which target personas we can attract
- How to best show off your brand
- What messages to focus on
- What content types will be most effective
We then plan set social campaigns that weave engrossing content in ways that can be tracked and measured for effectiveness.Find out more
A space to call your own and bring it all together
Your blog space is where you can show who your company is in all its unadulterated glory. Intelligent planning means you can build a set of blogs with smart linking between them. Visitors are then enticed ever further into your brand story, the delights of your products, the smarts behind your service and the joys of your customer service. Inform people and help them overcome their problems. Delight them with stories of how you left customers delirious with happiness. It’s your blog, use it to shine.Find out more
A visual way to show off important data
Long form copy or video isn’t always the best way to get your point across. Where you need to help visualise a concept, infographics can deliver an experience that moves your content consumers in a new and compelling direction. The Impressona can research the best topic ideas and then source the relevant facts and data. We can then organise and visualise this data into an outstanding infographic that encapsulates your brand personality perfectly.Find out more
Bring serious data to bear in a way that builds interest
Forget dry, massive, tomes that sit forgotten in some dusty corner of your website. A well written white paper brings results in a way that few other content types can manage. By giving the space and time to uncover the hidden details, features, and benefits to your business offering you allow people to fall in love with your product or service. Impressona makes sure that your white paper is accessible while being in depth, and designed so that it’s attractive and in keeping with your business personality, naturally.Find out more
The future, now
It’s no secret that video is wildly popular with content consumers in every conceivable subject area. How can you use this powerful medium to showcase your products and services? The impressona video team can help you scope ideas, plan concepts and then arrange production. With a finished video, we can make sure it gets the views it deserves and brings you a return on the investment. Let Impressona get your video content efforts started today.Find out more
What makes our service special
Understanding who you are
We spend the time to understand the personality of your business. This allows us to see how we should phrase the tone and style of the content we create. It’s also important when we plan and orientate the content strategy.
The high-quality content we create for your business is only any use if it makes a Return on Investment. We ensure a solid plan is in place that directs what we create, who we create it for, where we place it and how we measure the results.
By refining and perfecting what we do, we have arrived at a process that is both flexible and effective. Each of our clients has a unique personality, specfic set of content marketing goals, and distinct required outcome that direct the processes we put in place to deliver success.
Getting you where you want to go
Impressona focuses your content marketing on where you want to go. Maybe you want more leads, or higher website traffic? We find out where you are now, where you want to go, then how best to get you there.
A simple but effective 3-step success story
Great content marketing means showing your potential customers an authentic picture of your brand. Crafting a message and placing it in content types that resonate with your target market is how you get inbound traffic. The careful and exacting research that Impressona carries out on your behalf delivers the data that allows your content marketing to shine.
We produce the editorial calendars and governance framework that lets us create content in an effective way. Our process is fully documented so you can see exactly how we do what we do. We put methods in place to collect the data we need to show you how the campaign is progressing and performing (and, crucially, make future content better).
Our data-driven approach lets us see exactly what works and what doesn’t. By applying this feedback to your content marketing we push effectiveness up and generate better returns on your content outlay. Our value to our customers is only as good as our results. That’s why we work tirelessly to make those results as good as they can be.