Website content and copy that tells your story
Powerful and thought provoking copy
Impressona are web content and copywriting specialists who write compelling, effective and engaging copy for business websites.
It’s easy enough to write an essay on your products and services, their benefits and features, and why customers should buy from you. But when it comes to your website, your words need to work harder than that. They need to be attention-grabbing, emotive, and provoke a response in your potential customers. That’s where Impressona comes in.
We have a team of copywriters and technical writers skilled in SEO techniques who can provide the ultimate service: well-written web copy that tells your story, but also works in the eyes of Google.
Content and copywriting specialists can make a huge difference to your website
A professional copywriting company understands how to form a bond with a reader, which eventually, should compel them to act in the way you want them to: whether it be to get in touch, to buy directly from the site, or support your business in another way.
Copy that fits your overall content strategy
Websites are a hugely important part of your overall content marketing strategy, and each and every service or product page, blog post or landing page should be part of a wider content marketing strategy. Clear thinking around aims and goals must be done first. We can help you to ensure your words are not wasted, writing website content with your business objectives clearly in mind.
This includes copy for key web pages that features:
Well-written website copy has a purpose: to appeal directly to your target audience. Impressona understands how to use audience profiles to imagine what drives your ideal customer in their purchasing and business decisions. We use this insight to then tailor our copy to that specific demographic. It makes your website more compelling, more relevant, and more likely to convert visitors into clients.
By this we mean eye-catching titles and headlines that are optimised for Search Engine Optimisation (SEO) with target keywords, and also have the right header tag assignment, whether it is an H1 or an H3- we include this as part of the service, and it helps your web team to optimise your site more efficiently.
If you want your web page to be seen by potential customers online, you need to understand how keywords and phrases work, which ones to target, and how to work those into your online content in a natural, easy to read manner. We can help you to do this, and you can rest assured that our writers steer clear of keyword-stuffing and other poor content writing practices.
We understand tone of voice, brand guidelines, and brand identity. Our copywriting specialists will provide content that accommodates these factors, so that your website reflects your company or organisation’s personality.
Web copy is so important to your success
Without web copy that does its job correctly, your website is unlikely to experience any major success. We make sure with stringent testing that our copy works and helps you meet your objectives. Thanks to this approach we’re able to show you, in precise terms, what is working and what’s not. We can then amend copy so that it’s even more effective.
We can help make sure your current website has effective copy by doing a free site copy writing audit. In this, we look at how your site is laid out and constructed. How does it perform from an SEO perspective? What message does the copy give visitors about your service, products, and company? Contact us today to get things moving in the right direction.
How does it work? Our copywriting process is clear and practical.
We work in an open, transparent, and methodical way. Read our process below.
- Understanding your needs
We work hard to establish your needs, objectives and requirements for the copy. We take our time, get to know and understand your business, and build up a picture of the what exactly you need. We then use this information to plan the content.
- Scoping out the copywriting project
We create a copy spec document for each and every page required. This document lists your targets, aims, the preferred language, tone of voice, target audience, and main points to be made. We also work to establish if any testing is necessary, for example, A/B split testing. Split testing is where you trial two differently-written and designed versions of the same web page, to see which one performs better. We can accommodate this and build it into our delivery framework.
Once you agree to this copy specification, we then proceed with the writing part of the project.
Our copy comes with basic SEO instructions for your web team, such as suggested header tags, internal linking, suggested URLs, and meta descriptions included as standard for each web page. This all helps to make the copy perform better on your site, and allows Google to find and crawl your content more easily.
- Writing your website content
On delivering a draft, we then have either a meeting for each page, or for the entire site, to take your comments into consideration, and any other stakeholder comments on board too. We also accommodate any other requests and observations, and rewrite or amend the copy as required.
See how we helped a range of customers convert visitors into customers.
Need a little more? Our happy customers are more than ready to provide testimonials.
If you would like to find out more about Impressona, our website copywriting services, or anything else at all, please get in touch or call us on +44 (0)117 230 778.